For many companies, branding in digital space is still uncharted territory. To navigate it, it helps to adopt a step-by-step approach.

Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.

Part I of the March issue of eco’s dotmagazine has just been published, featuring specialist articles on branding, advertising, and commerce in the digital space. Branding is clearly key to a digital strategy, but getting it right involves more than simply raising awareness. This month’s issue explores new aspects...

Digital infrastructure, like data centers, networks, and the domain name system, is the unseen enabler of modern digital life and business. A look at how the eco Association is working to raise digital infrastructure to center stage in 2018.

Mit dem neuen Ressort „Digitale Geschäftsmodelle“ wird eco künftig noch themenübergreifender arbeiten, um sich gerade entwickelnde Wertschöpfungsverfahren mit den dafür benötigten Infrastrukturen zu verbinden. Im Interview erklärt Andreas Weiss, Leiter Digitale Geschäftsmodelle, wie er sich die Ausgestaltung...

Zum Jahreswechsel hat eco mit dem Bereich „Digitale Geschäftsmodelle“ ein neues, themenübergreifendes Ressort geschaffen. Die Leitung obliegt Andreas Weiss, der bereits seit acht Jahren als Direktor EuroCloud Deutschland_eco e. V. führt. Damit bündelt der größte Verband der Internetwirtschaft in Europa die vorhandenen...

Selbst in der digitalen Welt sind die Grenzen der EU-Länder noch sehr häufig spürbar. Die EU ist jedoch bemüht diese Grenzblockaden abzubauen, so auch beim Online-Shopping. Online-Händler müssen sich darum zukünftig auf neue Regeln einstellen: das Europäische Parlament hat heute am Dienstag, den 6. Februar, die...

Am 12. Dezember 2017 diskutierten über 200 Teilnehmer im alten Pfandhaus in Köln über das Thema Blockchain. Einen Rückblick zur Veranstaltung und einige spannende Statements der Referenten finden Sie hier:

DomainID: A solution to password fatigue & a boost to online privacy Social media accounts are becoming common identifiers for logging on to 3rd party websites. But what happens if you want to delete your Facebook account? Vittorio Bertola from Open-Xchange introduces a new framework for open online identities. Image ©...

Personally Identifiable Information, Blockchain, and Privacy: How anonymous is anonymized data? Data processing on a blockchain is widely perceived to be completely anonymous and therefore “immune” to data protection laws – which are applicable only for processing of personal data.Lawyers Natalie Eichler and Thorsten Jansen demonstrate some current and future applications of blockchain technology ...

Blockchain ist als technische Plattform für digitale Innovationen zurzeit in aller Munde. Sie ist eine Querschnittstechnologie für transparente und revisionssichere Transaktionen, die keiner zentralen Instanz bedürfen. Stephan Zimprich, Leiter der eco Kompetenzgruppe Blockchain, erklärt die wichtigsten Begriffe rund...

eco's monthly English-language in-depth magazine opens its call for contributions from eco member companies and specialists on the topics of the Digital Marketing, Mobility, and Risk Management & Insurance in the Digital World.

For the March 2018 issue focus topics will include Branding, SEO and Innovations in E-Commerce.

How many online gamers do you need to fill a network? What occurs when a dozen million gamers play simultaneously? And how do the challenges of gaming infrastructure mirror those of e-commerce platforms? dotmagazine interview with Emile Schouwstra, Chief Commercial Officer at i3D.net, on latency in a global gaming environment. Image: ©...

In the past, the B2B industry has relied on advertising based on factual information and reasoned decision-making. But experts contend that advertising will only survive if it becomes entertaining. By using storytelling in its advertising, the software industry is acting as a pioneer in the B2B sector. © relif | istockphoto.com

Die E-Mail ist lebendiger als je zuvor und eine wichtige Komponente im Marketing-Mix. Leider wird das E-Mail-Marketing, Datenschutz und Datensicherheit von manchen Marketeers stiefmütterlich behandelt. Darunter leiden Zustellbarkeit und Reputation des Unternehmens. Ab Mai 2018 drohen bei Verstößen gegen die neue EU-Datenschutzgrundverordnung...

Employees these days want to avail of videos for workplace communication just as much as they use them for entertainment in their private lives. IT departments are thus confronted with the challenge of integrating the video medium into their existing IT infrastructure. The optimal approach here is to use an Enterprise Video...

What changes are happening in the provision and consumption of TV programming, in satellite communication, and in space technology? Markus Payer, Vice President Corporate Communications & PR at the satellite operator SES, talks to dotmagazine about recent trends and forthcoming innovations.  © Andrey Suslov |...

Daily Fantasy Sports have taken the U.S. by storm, improving the sports experience for consumers, and opening up opportunities for media companies and professional leagues and teams to further optimize the experience for fans around the globe. Now their counterpart, Daily Manager Games, are taking over the world! ©...

joining the dots in the Internet industry... This month, dotmagazine looks at the innovations of digital entertainment & AI, exploring how our free time is changing, the significance for global networks, and how business processes are being radically altered.

Der E-Commerce ist mittlerweile in alle Bereiche und Geschäftsfelder des Handels vorgedrungen, eine Unterscheidung zwischen traditionellem und digitalem Handel ist kaum noch sinnvoll. Die Entwicklung eine ganze Reihe neuer, zum Teil revolutionärer Geschäftsmodelle gehört zur DNA des Digitalen Handels. „Einige dieser...

Um die Technologie hinter der Kryptowährung Blockchain ranken sich zahlreiche Mythen, mit denen bei der Veranstaltung Blockchain PreMasters am 12. Dezember in Köln aufgeräumt wird. Lars Steffen, Business Development und Mitgliederentwicklung bei eco, ist Ansprechpartner für das Thema im Verband. Im Interview verrät...

Markus Schaffrin from the eco Association on the results of the eco Association studies into the German smart city and smart home markets, and opportunities for companies in the areas of smart city and smart home. © chombosan | istockphoto.com

Issues such as IoT, deep learning, or blockchain call for enormous distributed IT resources. Without broadband and simple connects to cloud providers, multi cloud would become a nightmare, explains Alexander Frese from ITENOS. © ktsimage | istockphoto.com

In immer mehr Branchen sorgt die Blockchain-Technologie für Gesprächsstoff. Nach dem Finanzsektor entdecken Industrie und auch die öffentliche Verwaltung die mit ihr verbundenen Möglichkeiten. Wo erste Anwendungen funktionieren und gleichzeitig derzeit noch Hürden liegen, erklärt Stephan Zimprich, Leiter der eco Kompetenzgruppe...

As more and more of our business processes become digital, companies are continually facing the challenge of ensuring not only the security of their systems and secrets, but also confirming the validity and veracity of external documents like contracts, invoices and payment advice. Blockchain can help to face these challenges,...

The Certified Senders Alliance (CSA) seems to be one of the best alliances for improving the quality of email delivery. It does this by maintaining a whitelist of bulk senders that help to deal with problems, such as spam or phishing. MarketingDirecto.com recently had the opportunity to learn more about the functioning...

Thomas Rickert, Lawyer and Director of Names & Numbers at eco, talks about international network policy, creating dialog with the many stakeholders, and market competition. © Stepan Popov | istockphoto.com

Blockchain Masters 2018 – the Internet industry’s business and innovation conference on the blockchain trends of today and tomorrow On 15 February 2018, eco – Association of the Internet Industry and Heise Medien are organizing the Blockchain Masters 2018 in Hamburg. Blockchain experts, IT specialists and business...

If your company wants to enter the German market, your marketing team needs to be aware of a number of legal and cultural loopholes. Mathias Röckel explains how to avoid social blunders and letters from your competitor’s lawyers. Not too long ago, I reviewed a marketing campaign. The company, based in the US, wanted...

Der deutsche Smart-Home-Markt boomt und wird sich bis 2022 auf 4,3 Milliarden Euro verdreifachen. Insgesamt sechs Segmente untersucht die heute veröffentlichte Studie „Der deutsche Smart-Home-Markt 2017–2022. Zahlen und Fakten“ – dazu gehören auch Sicherheit und Zugangskontrolle, Unterhaltung, Gesundheit und betreutes...

Paul Midgen from 250ok (250ok.com) talks to eco’s Rosa Hafezi about recent breakthroughs in email data consolidation, and bringing together the missing pieces of the email marketing puzzle. © scanrail | istockphoto.com