eco's monthly English-language in-depth magazine opens its call for contributions from eco member companies and specialists on the topics of the Digital Marketing, Mobility, and Risk Management & Insurance in the Digital World.

For the March 2018 issue focus topics will include Branding, SEO and Innovations in E-Commerce.

How many online gamers do you need to fill a network? What occurs when a dozen million gamers play simultaneously? And how do the challenges of gaming infrastructure mirror those of e-commerce platforms? dotmagazine interview with Emile Schouwstra, Chief Commercial Officer at i3D.net, on latency in a global gaming environment. Image: ©...

In the past, the B2B industry has relied on advertising based on factual information and reasoned decision-making. But experts contend that advertising will only survive if it becomes entertaining. By using storytelling in its advertising, the software industry is acting as a pioneer in the B2B sector. © relif | istockphoto.com

Die E-Mail ist lebendiger als je zuvor und eine wichtige Komponente im Marketing-Mix. Leider wird das E-Mail-Marketing, Datenschutz und Datensicherheit von manchen Marketeers stiefmütterlich behandelt. Darunter leiden Zustellbarkeit und Reputation des Unternehmens. Ab Mai 2018 drohen bei Verstößen gegen die neue EU-Datenschutzgrundverordnung...

Employees these days want to avail of videos for workplace communication just as much as they use them for entertainment in their private lives. IT departments are thus confronted with the challenge of integrating the video medium into their existing IT infrastructure. The optimal approach here is to use an Enterprise Video...

What changes are happening in the provision and consumption of TV programming, in satellite communication, and in space technology? Markus Payer, Vice President Corporate Communications & PR at the satellite operator SES, talks to dotmagazine about recent trends and forthcoming innovations.  © Andrey Suslov |...

Daily Fantasy Sports have taken the U.S. by storm, improving the sports experience for consumers, and opening up opportunities for media companies and professional leagues and teams to further optimize the experience for fans around the globe. Now their counterpart, Daily Manager Games, are taking over the world! ©...

joining the dots in the Internet industry... This month, dotmagazine looks at the innovations of digital entertainment & AI, exploring how our free time is changing, the significance for global networks, and how business processes are being radically altered.

Der E-Commerce ist mittlerweile in alle Bereiche und Geschäftsfelder des Handels vorgedrungen, eine Unterscheidung zwischen traditionellem und digitalem Handel ist kaum noch sinnvoll. Die Entwicklung eine ganze Reihe neuer, zum Teil revolutionärer Geschäftsmodelle gehört zur DNA des Digitalen Handels. „Einige dieser...

Um die Technologie hinter der Kryptowährung Blockchain ranken sich zahlreiche Mythen, mit denen bei der Veranstaltung Blockchain PreMasters am 12. Dezember in Köln aufgeräumt wird. Lars Steffen, Business Development und Mitgliederentwicklung bei eco, ist Ansprechpartner für das Thema im Verband. Im Interview verrät...

Markus Schaffrin from the eco Association on the results of the eco Association studies into the German smart city and smart home markets, and opportunities for companies in the areas of smart city and smart home. © chombosan | istockphoto.com

Issues such as IoT, deep learning, or blockchain call for enormous distributed IT resources. Without broadband and simple connects to cloud providers, multi cloud would become a nightmare, explains Alexander Frese from ITENOS. © ktsimage | istockphoto.com

In immer mehr Branchen sorgt die Blockchain-Technologie für Gesprächsstoff. Nach dem Finanzsektor entdecken Industrie und auch die öffentliche Verwaltung die mit ihr verbundenen Möglichkeiten. Wo erste Anwendungen funktionieren und gleichzeitig derzeit noch Hürden liegen, erklärt Stephan Zimprich, Leiter der eco Kompetenzgruppe...

As more and more of our business processes become digital, companies are continually facing the challenge of ensuring not only the security of their systems and secrets, but also confirming the validity and veracity of external documents like contracts, invoices and payment advice. Blockchain can help to face these challenges,...

The Certified Senders Alliance (CSA) seems to be one of the best alliances for improving the quality of email delivery. It does this by maintaining a whitelist of bulk senders that help to deal with problems, such as spam or phishing. MarketingDirecto.com recently had the opportunity to learn more about the functioning...

Thomas Rickert, Lawyer and Director of Names & Numbers at eco, talks about international network policy, creating dialog with the many stakeholders, and market competition. © Stepan Popov | istockphoto.com

Blockchain Masters 2018 – the Internet industry’s business and innovation conference on the blockchain trends of today and tomorrow On 15 February 2018, eco – Association of the Internet Industry and Heise Medien are organizing the Blockchain Masters 2018 in Hamburg. Blockchain experts, IT specialists and business...

If your company wants to enter the German market, your marketing team needs to be aware of a number of legal and cultural loopholes. Mathias Röckel explains how to avoid social blunders and letters from your competitor’s lawyers. Not too long ago, I reviewed a marketing campaign. The company, based in the US, wanted...

Der deutsche Smart-Home-Markt boomt und wird sich bis 2022 auf 4,3 Milliarden Euro verdreifachen. Insgesamt sechs Segmente untersucht die heute veröffentlichte Studie „Der deutsche Smart-Home-Markt 2017–2022. Zahlen und Fakten“ – dazu gehören auch Sicherheit und Zugangskontrolle, Unterhaltung, Gesundheit und betreutes...

Paul Midgen from 250ok (250ok.com) talks to eco’s Rosa Hafezi about recent breakthroughs in email data consolidation, and bringing together the missing pieces of the email marketing puzzle. © scanrail | istockphoto.com

Email is a lot like Schrödinger’s cat. Both are dead and alive at the same time. However, there is one difference: what we find difficult to believe in the case of the cat, we hardly stop to think about in the case of email. Mathias Röckel explores the past, present and future of email. If you are looking for proof...

Subscribers of legitimate mailings often fail to unsubscribe when their interests change, and instead mark further mailings from this sender as spam. This negatively influences sender reputation and further mailings from that brand and ESP. How can this situation be improved? Christian Schäfer Lorenz and Sven Krohlas from...

For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices. Email Marketing is an awesome part of the online marketing mix....

During the 2017 CSA Summit in Cologne, Oath’s Marcel Becker talked to eco’s Rosa Hafezi about what good senders can do to stand out in a sea of spammers, and how the email community needs to work together to beat the bad guys. © frankpeters | istockphoto.com

Terry Zink, Program Manager at Microsoft, talked to eco’s Rosa Hafezi during the 2017 CSA Summit about getting phishers off your network and keeping them off. © weerapatkiatdumrong | istockphoto.com

On 25 May 2018, the EU General Data Protection Regulation (GDPR) will come into force. Dr. Katharina Küchler, Attorney at Law for eco Professional Services, offers an overview of what email marketers, senders and contracted data processors affected by the regulation can expect.

Massive fines are looming for email marketers that disrespect EU data protection law. Rosa Hafezi, Attorney at eco’s Certified Senders Alliance, explains how senders of email marketing can avoid the traps and keep their bank balance and reputation in good order. With the EU General Data Protection Regulation (GDPR)...

Finding the balance between the desire to get your marketing message out and your need to keep your target customers happy can be difficult. Being one of the good guys is important in overcoming the somewhat dysfunctional relationship between email and marketing, according to Vittorio Bertola from Open-Xchange. Vittorio...

Email Marketing, Data Protection, Sender Reputation, and dealing with Phishing & Spamming... “The Future of Email”, the August 2017 issue of dotmagazine, explores where this essential medium is heading and what its potential is, focusing on email marketing and how to make sure that relevant marketing messages truly...

In den nächsten Jahren wird sich das Volumen des Smart-City-Marktes auf 43,8 Milliarden Euro verdoppeln. Die detaillierten Studienergebnisse stellt der eco Verband seinen Mitgliedern und allen Interessierten gerne auf Anfrage zur Verfügung. Die Studie „Der deutsche Smart-City-Markt 2017–2022. Zahlen und Fakten“...